MarketMuse offers a sophisticated approach to content strategy that goes beyond basic SEO tools. Its competitive analysis and topic clustering strengths provide valuable insights for serious content strategists. SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites. They also provide data to back up strategic decisions, helping you choose better keywords, generate keyword ideas, or fix technical issues. With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality. They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights.
Best SEO tool for a detailed SEO audit
- If you’re ready to use AI to level up your SEO, I recommend listing the issues you face in your SEO campaigns.
- One of its biggest advantages is how much it offers for free.
- On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively.
- Some tools specialize in one area, while others provide a complete SEO suite.
- Google’s SEO spiders are programmed to collect information from webpages and send it to the algorithms responsible for indexing and evaluating content quality.
- Let’s dive into the different types of SEO tools that can boost your efforts and streamline your workflow.
It also determines the anchor text used by your link partners to link to your website. Search engines are known to penalize websites that contain duplicate / similar content. Your content could be similar to other websites on the Internet, or pages from within your own website could be similar to each other. This tool allows you to determine the percentage of similarity between two pages. Consider these numbers as proportionate, rather than exact; for example, a keyword with 10,000 total queries is roughly twice as popular as a keyword with 5,000. Pay-per-click CTR (click-through rate) and CPC (cost per click) rates are given to help reveal the competitiveness of each keyword.
Keyword Surfer is a free tool by content optimizer SurferSEO. It’s another Google Chrome extension that provides SEO metrics right inside your Google search. If you want your website to rank higher on Google, then consider adding Ahrefs to your tech toolbox. Ahrefs is an all-in-one SEO tool that helps you find keywords your customers are searching for and evaluate keyword volume and difficulty. Whether you’re a beginner or an experienced SEO professional, SEOmator provides a comprehensive suite of powerful free tools to enhance your digital marketing strategy.
The Semrush Academy features dozens of free courses and certification exams. Paid plans include keyword research and suggestions, competitor keywords, SERP lookups and tracked keywords. The Basic plan is relatively limited on how much research you can do; for example, you’re limited to 25 competitor keywords and 100 keyword lookups every 24 hours. This is likely acceptable for light users, but the Premium or Agency plan will SEO Anomaly better serve those with more intensive SEO needs. SEO tools will check your website for compatibility with SEO (search engine optimization) and point out any issues by displaying the metrics.
Free Keyword Ranking Tool
Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. And see whether there are any problems that need to be fixed. So, it’s a good idea to fix the performance issues highlighted. Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages. Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing.
BrightLocal also offers a Simply Listings account for $2 per site pay-as-you-go plan or $100 per location, per year. With Simply Listings, you can expand your visibility by getting your company information into dozens of online business directories. The $100 plan gives you access to Active Sync and GBP Post Scheduler as well. Paid plans range from $53.25 to $133.25 per month when paid annually—you get four months free with annual billing. Month-to-month pricing ranges from $89.99 to $199.99 per month. Ahrefs provides several online resources to help you master the platform and SEO.
Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms. One of its biggest advantages is how much it offers for free. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions. Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry.
Examples of these workhorses include Ahrefs, Semrush and Moz Pro. Many of the best SEO software offer tools to help you improve your site in the long term with ongoing optimizations, site audits and reports. Some are geared toward helping you better select keywords and craft SEO-friendly content around said keywords. However, the data from Google Search Console may not be complete, such as link data or keywords for which you’re ranking. Plus, you can only use Google Search Console for sites you own. This means you’ll still need a separate (likely paid) tool to audit a competitor’s site to see which links it’s grabbed.
These tools also go the extra mile to provide search engine best practices along with data analysis. It has a ton of tools on the platform, from keyword research to ranking tracking and even backlink analysis. The rank tracking, keyword research, and link analysis are all too difficult or time consuming without one. I’ve tried to get away without paying for them; that was a mistake.
Search engine companies created it as a unified language for structured website data. I find it helpful because I can make corrections to broken links immediately (or, hopefully, before a page goes live). Check My Links is ideal for developers, content editors, and web designers, according to its creators. Plus, some secrecy behind how Google determines websites and their order of appearance on the search engine results page (SERPs) for different queries doesn’t help. Improve your ecommerce SEO with the expertise of WebFX, the team behind SEO.com.
